Sake-Infused Luxury Cosmetics: Four-Year Development Culminates in Reverse Import to Japan

A company that achieved significant success with its cosmetic business in New York has dedicated four years to developing a new luxury cosmetic product infused with sake ingredients, finally deciding on a 'reverse import' strategy for Japan. This ambitious project aims for the company to establish itself as a global brand and make a grand return to the Japanese market as an ultra-luxury brand.

New York Success and Ambitious Reverse Import Plan

The Management Strategy Department saw its internal standing dramatically improve following an unexpected hit in New York. However, President Trump's true ambition was to develop an original cosmetic product under her leadership, launch it successfully in New York, and then 'reverse import' it to Japan as an 'ultra-luxury brand originating from global New York.' This bold strategy became the driving force behind the subsequent product development.

Four Years of Relentless Product Development

President Trump displayed an obsessive dedication to new product development. She repeatedly made abstract and challenging demands, especially regarding incorporating sake ingredients while eliminating the alcoholic scent yet retaining a sense of sake. The product development team submitted prototypes almost weekly, only to have them rejected with a simple 'something's different.' Four years passed in this routine. Just as employee exhaustion reached its peak, the President finally gave the green light, bringing an end to the lengthy development process.