News
Okishuzo Launches 'Danshu?': A Light, Happy Sake from Shimane's Oki Island for Young Adults
Okishuzo Co., Ltd. in Oki-gun, Shimane Prefecture, has launched an innovative new sake called 'Danshu?' (Danshu) on July 7, 2026. This sake is specifically designed for young adults aged 20 and above, offering a light and happy experience perfect for enjoying chilled from the very first toast. It's gaining attention as a 'resonance sake' that connects people and enhances the mood of any gathering.
Jul 20, 2026
Okayama's 14 Sake Breweries and Rice Producers Gather in Tokyo for Industry Event
The Okayama Prefectural Sake Brewers Association is set to host "Okayama Kuramoto Daishuketsu" on August 5, 2026, at Hotel Chinzanso Tokyo. This exclusive event brings together 14 sake breweries and sake rice producers from Okayama, offering a unique platform to showcase the region's premium sake and rice to industry professionals.
Jul 20, 2026
Discover Unique & 'Eccentric' Sakes at Kyoto Takashimaya's Sake Festival
The "Sake Festival" currently held at Kyoto Takashimaya is a fantastic opportunity for sake lovers to discover and purchase a wide array of Japanese sake from breweries across the country. This article delves into the fascinating world of "eccentric sakes" found at the event, highlighting their unique charm and how to best enjoy them.
Jul 20, 2026
Hakkaisan Teams Up with MLB for Unique Pop-Up in Shinbashi: A Glimpse into Global Sake Strategy
A unique pop-up shop, 'Stand Hakkaisan,' recently opened for a limited time in Shinbashi, Tokyo. It's a fascinating collaboration between the renowned Japanese sake brand Hakkaisan and Major League Baseball (MLB). The shop features MLB highlight videos, creating an immersive atmosphere that appeals to both baseball enthusiasts and sake lovers, sparking considerable buzz.
Jul 20, 2026
Master the Art of Explaining Sake Rice in English: A Guide for Inbound Tourists
Understanding sake rice is crucial for appreciating Japanese sake. With the rise of inbound tourism, many wonder how to effectively explain its unique characteristics in English. This article provides a clear guide, from the basics of sake rice to practical tips for engaging international visitors.
Jul 20, 2026
Sake Breweries Face Inheritance Tax Dilemma: Preserving Culture or Business Survival?
Behind the rich allure of Japanese sake, breweries are grappling with a significant challenge: inheritance tax. This heavy tax burden poses a serious threat to the continuity of these traditional businesses, which are vital custodians of Japanese culture and heritage. Efforts are underway to find solutions that ensure their survival and the preservation of their invaluable legacy.
Jul 19, 2026
Discover Ichinokura Chokarakuchi Tokubetsu Junmai: A Must-Try for Dry Sake Lovers
"Ichinokura Chokarakuchi Tokubetsu Junmai-shu" has been a beloved choice at sake bars, like one in Kobe back in 2017. True to its name, this super dry sake offers a remarkably crisp finish while still allowing the rich umami of the rice to shine through. Let's delve into what makes this particular sake so captivating for enthusiasts.
Jul 19, 2026
The Enduring Legacy of Kioke: How Wooden Vats Revolutionized Japanese Sake Brewing
While modern sake breweries predominantly use metal tanks, the heart of traditional sake brewing for centuries lay in the magnificent 'kioke' – large wooden vats. Far from being mere relics of the past, these wooden vessels were a groundbreaking innovation that dramatically boosted sake production and quality, enabling its widespread distribution across Japan. Let's delve into the fascinating history and modern revival of kioke brewing.
Jul 19, 2026
Daishinshu Brewery's "Teippai no Kai in Tokyo 2026" Event: Enjoy New Sake with Brewers
Daishinshu Shuzo, a renowned brewery from Matsumoto City, Nagano Prefecture, is bringing its popular fan appreciation event, "Teippai no Kai in Tokyo 2026," to Hibiya, Tokyo. On Saturday, September 5, 2026, at Hibiya Matsumotoro, attendees will have a unique opportunity to taste new and limited edition sakes while interacting directly with the brewery staff. This event is a must-attend for sake enthusiasts looking for an immersive experience.
Jul 19, 2026
Unlock the Secrets of Sake and Roast Duck Pairing: 8 Expert-Recommended Bottles
The rich umami and sweet fat of roast duck pair wonderfully not only with red wine but also with sake. A wine expert and SAKE DIPLOMA shares the secrets of mastering sake and duck pairing, covering both theoretical and practical aspects. Discover 8 recommended sake selections that elevate your dining experience.
Jul 18, 2026
Understanding Sake Off-Flavors: The Role of Pyruvic Acid and How They Develop
While sake is celebrated for its elegant and aromatic fragrances, it can also develop undesirable scents known as "off-flavors" that brewers aim to avoid. This article delves into what off-flavors are, exploring their various types and focusing on the role of pyruvic acid as one of their key causes, helping you better understand sake quality.
Jul 18, 2026
Japanese Sake Market: Navigating Domestic Shrinkage While Soaring in Global Demand
While Japan's domestic sake market faces challenges like declining alcohol consumption among youth and an aging population, 'SAKE' is rapidly gaining recognition as a premium beverage overseas. Exports are surging, marking a significant turning point for the industry. Let's explore the current state and future prospects of this evolving market.
Jul 18, 2026
Fukumitsu Shuzo Unveils New Junmai Nama Doburoku 'White Asahi': A Fresh Take on Traditional Sake
Fukumitsu Shuzo has announced the release of its exciting new product, "Junmai Nama Doburoku White Asahi." This innovative doburoku features an alcohol content of 12% and a rice polishing ratio of 85%, promising a fresh and unique drinking experience. Let's delve into its characteristics and potential appeal.
Jul 18, 2026
Unraveling the Mystery: Why Ginjo Sake Holds a Special Place
The term "Ginjo" often catches the eye on sake labels, carrying a distinct aura of prestige. But have you ever wondered why this particular designation has garnered such a special reputation and widespread recognition? Let's delve into the fascinating history and unique characteristics that make Ginjo sake so beloved.
Jul 17, 2026
TV Aichi Transforms into a Sake Kaku-uchi for One-Night-Only Secret Event
TV Aichi is set to host a unique one-night-only sake event, "SAKETOMO Secret Night vol.1," on Saturday, September 12th. The usually tense lobby of the TV station will transform into a "kaku-uchi" (standing bar) for this special occasion. It's a rare chance to enjoy an exceptional sake experience in the unconventional setting of a television broadcasting facility.
Jul 17, 2026
Major Shake-up in Sake Media: SAKETIMES and SAKE Street Announce Integration
A significant development has emerged in the world of specialized sake web media, crucial for the Japanese sake industry. In March 2026, it was announced that SAKETIMES, one of Japan's largest sake media platforms, would transfer its business to Sake Street Co., Ltd., which operates SAKE Street. This integration of two major media outlets is set to bring substantial changes to the industry's information landscape.
Jul 17, 2026
Discovering Kachikoma Junmai-shu: The Allure of Toyama's Masterpiece and Kiyoto Shuzo's Craftsmanship
Kachikoma Junmai-shu, a renowned sake from Toyama Prefecture, is a testament to Kiyoto Shuzo's meticulous brewing. This article delves into the traditions upheld by just five dedicated artisans and uncovers the secrets behind its exquisite flavor profile.
Jul 17, 2026
Discover the Charm of Hakkaisan Sake: A Tour of Uonuma no Sato's Snow Cellar
Uonuma no Sato, located in Minamiuonuma City, Niigata Prefecture, is home to Hakkai Jozo, the renowned brewer of Hakkaisan sake. This article explores the unique Yukimuro (snow cellar) tour available at the facility, revealing how sake is matured using natural snow. Discover the profound depth of sake aged by nature's chill.
Jul 17, 2026
Tamanohikari Sake Brewery Offers Unique Sake Lees Kakigori in Kyoto This Summer
Tamanohikari Shuzo, a renowned Kyoto sake brewery, is offering a special natural ice kakigori at its restaurant 'Junmai Sakakasu Tamanohikari' in the Shijo Karasuma area. This summer-exclusive treat, available until the end of September 2026, features unique flavors derived from the brewery's own sake lees and sake, providing a refreshing and distinct culinary experience.
Jul 16, 2026
Seahorse Mikawa Hosts B.DUNK KIDS PROJECT 2026: Basketball Clinic for Elementary Students
Professional basketball team Seahorse Mikawa is set to host the 'B.DUNK KIDS PROJECT 2026', a basketball clinic for elementary school students, on July 31st. Players like Kubota will serve as instructors, and the lottery application period has officially begun.
Jul 16, 2026
Despite Shrinking Domestic Market, Youth Show Strong Interest in Sake: What's the Challenge?
The domestic sake market continues its long-term contraction, yet a significant interest is emerging from younger generations. However, expanding demand faces unique industry challenges. This article explores the current situation and future prospects.
Jul 16, 2026
Amami Junmai Daiginjo Hiroshima Senbon Nishiki: A Surprising Sake with an Unexpected Flavor Profile
From Choshu Shuzo in Yamaguchi Prefecture, the 'Amami Junmai Daiginjo Hiroshima Senbon Nishiki' is a fascinating sake known for the delightful contrast between its elegant aroma and an unexpectedly rich flavor profile. Join us as we explore the unique characteristics that make this particular bottle so captivating and a must-try for sake enthusiasts.
Jul 16, 2026
Discovering Sawaya Matsumoto Shuhari Junmai Gohyakumangoku: A Kyoto Fushimi Sake Gem
From Kyoto's historic Fushimi region, Matsumoto Shuzo, with over 200 years of heritage, presents "Sawaya Matsumoto Shuhari Junmai Gohyakumangoku." This sake beautifully blends tradition with innovation, offering a delightful twist on conventional perceptions.
Jul 15, 2026
Reviewing Kunpeki Junmai Ginjo Natsunama: Aichi's Summer Sake with a Sweet Twist
Discovered at the 'Japanese Sake Brewery Exhibition' at Nagoya Station's Takashimaya, Kunpeki Junmai Ginjo Natsunama is a limited-edition summer sake from Kunpeki Brewery in Konan City, Aichi Prefecture. With its eye-catching blue bottle, this seasonal brew promises a refreshing experience. Let's delve into its unique taste profile to help you choose your next summer sake.
Jul 15, 2026