Umenoyado Shuzo's Commitment: New Sake Highlights Preservation of 'Phantom Omachi Rice'

Nara Prefecture's Umenoyado Shuzo launched its new product, 'Umenoyado Takashima Omachi,' on November 2, 2026. This sake proudly features the rare Omachi sake rice, a testament to the brewery's long-standing commitment to preserving this traditional variety.

The Story of 'Phantom Sake Rice' Omachi

Omachi is one of the oldest existing sake rice varieties. Its cultivation is notoriously difficult, leading to a drastic decline in production after World War II, earning it the moniker 'phantom sake rice.' Despite its scarcity, Omachi's rich flavor and complex aroma captivated many sake enthusiasts, who continuously hoped for its revival.

Umenoyado Shuzo's Deep Commitment to Omachi

Umenoyado Shuzo has played a crucial role in the survival of this precious sake rice by consistently supporting farmers and purchasing Omachi at its 'asking price,' reflecting its true quality. The new 'Umenoyado Takashima Omachi' is a culmination of the brewery's passion and the inherent potential of Omachi rice, offering a unique tasting experience that embodies this dedication.