Dassai and Aramasa Brewery Owners to Discuss Sake's Future at Free Waseda Event

On Sunday, October 18, 2026, a free talk event focusing on the future of sake will be held at Waseda University's Waseda Campus. The event will feature the owners of popular sake brands "Dassai" and "Aramasa" and is organized by the Shuzo Tomonkai, a voluntary association of brewery owners who are Waseda University alumni.

Event Overview and Highlights

The event will host Hiroshi Sakurai, President of Asahi Shuzo (Dassai), and Yusuke Sato, President of Aramasa Shuzo (Aramasa). Both brewery owners are at the forefront of the sake industry, and their management philosophies and future visions attract significant attention. Being a free event, it offers a valuable opportunity for sake enthusiasts, industry professionals, and students alike to hear directly from these influential figures.

Proposals for the Future of Sake

Titled "Dassai x Aramasa: What is the Future of Sake as Discussed by Popular Brewery Owners??", this event aims to go beyond simple product introductions. It will delve into the challenges and opportunities facing sake, as well as strategies for sustainable development. Attendees will gain direct insights from leading executives on the current state and future vision of sake.